CLIENT:
ACTION IMPACT FOR DU
PROJECTS:
RETAIL LAUNCH OF 9 STORES, UAE
DEALER TRAINING EVENTS, UAE
GULF CUP MEDIA CENTRE, ABU DHABI
NUMBER BOOKING CAMPAIGN, SHOPPING MALLS, UAE
At the time, du was a newly launched company in the UAE aiming for maximum brand exposure. Debra was responsible for developing these projects in collaboration with the client and Action Impact’s Client Services Director; overseeing their production and ensuring successful delivery at each venue. Each project came with unique challenges, including organising the supply and delivery of 10,000 units of bespoke branded water within five days for the retail launch.
Images: © Debra Maplesden Limited