DEBRA MAPLESDEN
WHERE CREATIVITY MEETS EXPERT EXECUTION
JACK MORTON WORLDWIDE FOR ERICSSON
HANNOVER MESSE, HANNOVER
CRITICAL COMMUNICATIONS WORLD, VIENNA
Directed and produced these key exhibition events for Ericsson as the primary client contact. Oversaw budget management, guided internal teams on 2D and 3D design work, secured venue approvals and orders, and collaborated with the production manager to manage external suppliers and contractors.
Images: © Debra Maplesden Limited
2HEADS FOR SEPURA
TETRA WORLD CONGRESS, MUNICH
BAPCO, LONDON
Led the end-to-end delivery and day-to-day management of these exhibition projects, collaborating with Sepura to develop and present the stand design. Oversaw the creation of Marcom’s Pods—a series of units showcasing the client’s products—while managing both 3D and 2D design teams. Responsibilities included budget management, contractor negotiations, supplier coordination, and ensuring seamless on-site installation.
Images: © Debra Maplesden Limited
2HEADS FOR SONY PICTURES TELEVISION INTERNATIONAL
MIPTV, CANNES
Responsible for the delivery and daily management of this event project for Sony Pictures. The role involved regular conference calls with the US-based client to oversee design approvals for furniture and graphics, including procurement and production. As Account Manager, Debra handled creative planning, timeline development, and budget management, while also leading on-site delivery and installation. Debra managed a team of 2D and 3D designers and project coordinators, as well as negotiated and oversaw suppliers and contractors to ensure seamless execution.
Images: © Debra Maplesden Limited
JACK MORTON WORLDWIDE FOR TOYOTA MOTORS EUROPE
TOYOTA EUROPEAN RETAILER MEETING, LONDON
Led the delivery of the exhibition and all branding elements, including design development and client presentations in Brussels. Managed budgets, coordinated in-house teams, and ensured timely execution of all project components.
Images: © Debra Maplesden Limited
ACTION IMPACT FOR DU
CAREERS FAIRS, DUBAI AND AL AIN
GITEX, DUBAI
MECOM, ABU DHABI
As du entered the UAE market seeking maximum brand exposure, Debra played a key role in shaping its presence through high-impact exhibition stand projects. Working closely with du and Action Impact’s client services director, she led the development, production, and seamless delivery across multiple venues. Each project came with its own challenges, including securing final design approvals just a week before launch.
Images: © Debra Maplesden Limited