DEBRA MAPLESDEN

WHERE CREATIVITY MEETS EXPERT EXECUTION

Category: Live Event

  • Opel/Vauxhall Pan European Dealer And Fleet Launch, Munich

    Opel/Vauxhall Pan European Dealer And Fleet Launch, Munich

    CLIENT:

    GRASS ROOTS GERMANY FOR OPEL/VAUXHALL

    PROJECT:

    PAN EUROPEAN DEALER AND FLEET LAUNCH, MUNICH

    Debra successfully delivered Day 2 Workshop Activities on-site, working closely with the logistics team and overseeing a team of seven room managers. This intensive 10-day programme featured workshops for over 4,750 European dealers, conducted in 22 languages with simultaneous translation by 100 presenters. As the primary point of contact and support for presenters, Debra ensured that each one received expert coaching from her team, enabling them to deliver their workshops effectively to their respective country’s dealers.

    Images: © Debra Maplesden Limited

  • Technology Strategy Board: Innovate ‘11

    Technology Strategy Board: Innovate ‘11

    CLIENT:

    MCI GROUP FOR CLIENT TECHNOLOGY STRATEGY BOARD

    PROJECT:

    INNOVATE ‘11, LONDON

    Responsible for the production and delivery of all exhibition areas at Innovate ’11, held at the Business Design Centre in London. The exhibition was divided into eight zones, featuring over 200 exhibitors, with six zones showcasing a key feature exhibitor. Debra worked closely with client-side project managers and internal account managers to optimise the layout of each area. Additionally, Debra ensured that all key exhibitors received premier service support for their stand requirements in collaboration with the venue.

    Images: © Debra Maplesden Limited

  • UEFA Champions League Trophy Tour

    UEFA Champions League Trophy Tour

    CLIENT:

    EVERYBODY ENGAGE FOR THE FA AND UEFA

    PROJECT:

    UEFA CHAMPIONS LEAGUE TROPHY TOUR, LONDON

    The UEFA Champions League Trophy Tour was organised to promote the UEFA Champions League Festival at Hyde Park, London, and the Women’s Champions League Final at Fulham FC’s Craven Cottage. Debra worked closely with her client at The FA to coordinate all security arrangements for the tour, book and manage third-party promotional staff, and oversee venue contracts and logistics. Additionally, Debra developed detailed running orders for each venue and managed suppliers, third-party teams, and all aspects of event setup and dismantling across multiple locations.

    Images: © Greg Fonne Photography

  • Sony Pictures Television International at MIPTV

    Sony Pictures Television International at MIPTV

    CLIENT:

    2HEADS FOR SONY PICTURES TELEVISION INTERNATIONAL

    PROJECT:

    MIPTV, CANNES

    Responsible for the delivery and daily management of this event project for Sony Pictures. The role involved regular conference calls with the US-based client to oversee design approvals for furniture and graphics, including procurement and production. As Account Manager, Debra handled creative planning, timeline development, and budget management, while also leading on-site delivery and installation. Debra managed a team of 2D and 3D designers and project coordinators, as well as negotiated and oversaw suppliers and contractors to ensure seamless execution.

    Images: © Debra Maplesden Limited

  • Eurostar St Pancras International Launch, London

    Eurostar St Pancras International Launch, London

    CLIENT:

    EVERYBODY ENGAGE FOR EUROSTAR

    PROJECT:

    EUROSTAR AT ST PANCRAS INTERNATIONAL SERVICE LAUNCH, LONDON

    To commemorate the launch of services at St Pancras International and the conclusion of services at Waterloo International, a series of events were planned. Debra’s role involved coordinating a team to manage events across London Waterloo International, London St Pancras International, as well as stations in Brussels and Paris. Debra was responsible for overseeing the entire team, developing event schedules and production timelines for all venues, booking performers, and managing the technical requirements at each location.

    Images: © Debra Maplesden Limited

  • du Live Events, United Arab Emirates

    du Live Events, United Arab Emirates

    CLIENT:

    ACTION IMPACT FOR DU

    PROJECTS:

    RETAIL LAUNCH OF 9 STORES, UAE

    DEALER TRAINING EVENTS, UAE

    GULF CUP MEDIA CENTRE, ABU DHABI

    NUMBER BOOKING CAMPAIGN, SHOPPING MALLS, UAE

    At the time, du was a newly launched company in the UAE aiming for maximum brand exposure. Debra was responsible for developing these projects in collaboration with the client and Action Impact’s Client Services Director; overseeing their production and ensuring successful delivery at each venue. Each project came with unique challenges, including organising the supply and delivery of 10,000 units of bespoke branded water within five days for the retail launch.

    Images: © Debra Maplesden Limited