DEBRA MAPLESDEN

WHERE CREATIVITY MEETS EXPERT EXECUTION

Category: Retail

  • Hollister Stores, Dubai and Abu Dhabi

    Hollister Stores, Dubai and Abu Dhabi

    CLIENT:

    RCD DUBAI FOR ABERCROMBIE & FITCH

    PROJECT:

    HOLLISTER STORES, DUBAI AND ABU DHABI

    Debra managed the RCD role on these complex and challenging projects for Abercrombie & Fitch without missing a deadline; providing expert guidance on local regulations, mall authority requirements, and approval processes; and represented Abercrombie & Fitch in local meetings. Debra oversaw the coordination of complete Architectural and MEP drawing sets, managed submissions to malls, and ensured storefront compliance through collaboration with structural engineers. She also directed internal CAD teams in developing architectural drawing sets for flagship stores in Dubai Mall and Yas Mall, Abu Dhabi.

    Images: © Debra Maplesden Limited

  • Dubai Duty Free Vendors Dubai International Airport

    Dubai Duty Free Vendors Dubai International Airport

    CLIENT:

    RCD DUBAI FOR DUBAI DUTY FREE

    PROJECTS:

    VENDOR RETAIL INSTALLATIONS IN DUBAI AIRPORTS, DUBAI

    For RCD, Debra served as the primary external client liaison for all major global retail brands installing in Dubai Airports for Dubai Duty Free. She managed reviews of concept and technical design submissions, overseeing more than 200 brand installations within a tight 12-month programme. Working closely with Dubai Duty Free Senior Management, she guided brands in developing design proposals that aligned with Dubai Duty Free guidelines and merchandising standards. Additionally, she played a key role in creating the Dubai Duty Free Vendor Design Manual and led an internal team of CAD draughtsmen to develop vendor design packs for distribution to brands. Debra also ensured compliance with Dubai Airport’s health and safety standards while providing ongoing technical support.

    Images: © Debra Maplesden Limited

  • Mall Of The Emirates, Dubai

    Mall Of The Emirates, Dubai

    CLIENT:

    PORTLAND DESIGN FOR MAJID AL FUTTAIM

    PROJECT:

    VENDOR RETAIL INSTALLATIONS MALL OF THE EMIRATES, DUBAI

    As part of the Design Review Team, Debra was responsible for reviewing the designs of 105 retail units (out of a total of 430 units) during the development and construction of Mall of the Emirates in Dubai—at the time, the largest shopping mall outside the US. She worked with a diverse range of tenants, from major international global brands to local Middle Eastern retailers. Additionally, Debra played a key role in developing the Vendor Design Manual, outlining design guidelines, project timelines, and compliance requirements. She also provided technical expertise on material specifications and electrical requirements, ensuring vendors met the mall’s standards.

    Images: © Debra Maplesden Limited